For several years now, Exofarm has been taking the initiative in developing communication aids to clarify, liven up and dynamise exotic fruit and vegetable displays throughout the year.

Informing, communicating, encouraging consumers to buy and establishing customer loyalty: these are Exofarm’s watchwords. Company strategy focuses on optimising product visibility, dramatising its range displays and organising presentations and tastings with special offers.

• Development of point-of-sale information and advertising, brochures, product leaflets, recipes, and theme-based promotional operations – The Chinese New Year, for example, or Discoverying Exotic Products from 5 Continents – to showcase display ranges and stimulate trade to win over new consumers.

• Stimulation operations to promote a particular fruit during its core production campaign and establish customer loyalty (specialist wholesalers and supermarkets and hypermarkets) with promotional offers.

• Information aids and innovative communication tools: company leaflet, product range posters, campaign calendars, information journal, interactive CD-Rom and Internet site. The aim? To introduce Exofarm through its activities, structure, product range, technical sheets and recipe sheets, etc.