Exotic fruit and vegetables represent a “discovery” market for the uninitiated consumer and studies conducted recently by Exofarm indicate clearly that:

the vast majority of consumers have an extremely positive image of exotic fruit and vegetables: health, fitness, nutrition, taste, flavours, pleasure and conviviality.
the same consumers ask only to be informed, educated and won over by these new flavours from overseas, before making the decision to purchase.
they are prepared to trust a brand that guarantees freshness, quality, reliability and availability throughout the year.

Exofarm has always known how to respond to, and anticipate, customers’ expectations by structuring and segmenting its range, which extends from bulk to branded produce:

Bulk: quality products, packaged at source.
Exotic fruit and vegetables, “colours and flavours”: a brand of products selected and packaged in customized boxes, flowpack containers with in-pack information documents, cardboard cases or Girsac net bags with information label: origin, variety, use-by date, ripening, etc.
Cap Tropical, “new flavours for cooking”: a new brand specially designed and created to help people discover exotic fruit and vegetables using recipes devised by a famous chef.